Email marketing is a killer low-cost marketing method. It’s reputation for effectiveness is well deserved – nothing brings targeted traffic to your website quite like email marketing. Use it to stay in touch with your customers or prospective customers, send out invitations, or make special offers. Understand though, that to get the most out of your emails you should be doing more than just writing that monthly newsletter and pressing ‘send’! Here are some tips to making the most out of email marketing.
#1) Join the “Can Spam” campaign.
Email marketing is not spamming. Your emails should have a clear purpose. You should only ever send emails with products, services, or information that will be of value to the recipients. This is further-improved by setting up your own newsletter or creating campaigns users must exclusively opt-into before receiving.
#2) Make your emails open-worthy.
Don’t let your emails get lost together with the hundreds of emails that inbox owners are confronted with everyday. Improve your subject line by using extra white space creatively, adding text symbols, starting each word with a capital letter, asking compelling questions, not making any unbelievable claims, and not using the word FREE.
#3) Keep it real.
Not including any ‘too good to be true’ statements is not only applicable to your subject line. Your email content must never embody any promise your business can’t keep. Make your offer genuinely of value to your recipients.
#4) Don’t go too low.
Minimal discounts are not that effective compared to substantial discounts – but never offer discounts that are lower than your profit. It will defeat the purpose of your email marketing effort. Always remember to emphasize the quality of your goods and services too!
#5) Make it eventful.
When sending emails about seminars, conferences, and other events keep your emails short and sweet. Remember repetition is important. The goal is to get people excited about the event and to remember to go to it! Get people committed to going by sending out RSVP emails. When people RSVP to an event they become more invested in going – and you have a better idea of how many people are going to turn up. Just make sure there is ample time between the event announcement, the RSVP email, and the reminder email.
#6) Post news.
Sending newsletters and postcards to customers or prospects provides them with useful information as well as fosters brand engagement. To be effective, keep the information short, simple, and direct to the point but don’t be afraid to highlight your company’s values and purpose! Customers who feel connected to your brand will stay with you longer.