Low Cost Digital Advertising Techniques

Your new business will benefit a lot from various Internet marketing methods. But you don’t have to spend millions of dollars just to get some decent exposure for your company. There are ways to make your business be seen and felt without going overboard with advertisement expenses.

Here are some simple low-cost methods that will boost the visibility of your business. Just keep in mind that these techniques DO need patience, a little footwork, and a decent company website to work. 

#1) Social Media Marketing

Social media marketing is a wonderful tool for businesses of all sizes. You can set up business profiles on most social networks with little or no hard-costs. By posting regularly and responding to your users you can create an entire new revenue stream for your business.

#2) Email Marketing

Email marketing is one of the most cost-effective Internet marketing techniques.You can drive conversions, generate brand awareness, and even increase customer retention through simple high quality email marketing. Just make sure to follow ethical marketing practices and avoid anything spammy!

#3) Newsletters

Sending out newsletters to your clients (those who signed up for your newsletters) will help establish and maintain a good working relationship with them. Newsletters are easy to put together and are an excellent tool to keep your company in the forefront of people’s minds.

#4) Articles & Blogs

Writing articles & blog posts is an awesome low-cost way to advertise your business. Regularly writing new content for your blog can increase your website’s search engine rankings, encourage customers to keep coming back to your website, and also doubles as great content to share on your social media profiles! When content marketing is done right it can be an incredibly powerful (and surprisingly affordable) marketing technique.

#5) Affiliate Marketing 

This is the process of recruiting a network of smaller websites known as affiliates to drive targeted traffic to a website. Ad copy and links will be provided by the advertisers. You will have to pay a certain percentage of the sales profit to your affiliates.

#6) Drip Campaigns

A drip-campaign is a series of emails written in advance for your users. While everyone loves the one-call-close that’s not practical for all businesses. Sometimes leads need nurturing before they will make a purchase. Drip campaigns are custom-tailored email experiences that provide automated lead-nurturing to maximize conversions on your prospects. This cost-efficient marketing technique can cost as little as the time it takes you to write the lead-nurturing emails!

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