Have you ever opened a website to be greeted by it raining carved pumpkins? What about a website that snows or has leaves falling in the background? Special effects and website animations provide amazing branding tools. Animations can grab the attention of your customers and immediately help them to identify with you – plus they look cool!
While it may seem like something only available to large businesses adding animations and special effects to your website can be surprisingly affordable!
Integration options vary depending on how your website was built. For WordPress websites there are a variety of tools & plugins which may add options to your website. This may be the same for other popular platforms such as Shopify & Drupal. Using these tools can be as simple as installing and configuring them. You can usually do it yourself with some effort or pay a professional for 1 – 3 hours to do it for you.
Custom HTML/CSS/JS solutions are also available to anyone with a website – regardless of what they’re built on. Unless you’re comfortable working with code you’ll probably need to hire someone for this – but it doesn’t have to be terribly expensive.
Let’s explore a few specific tools that can be used to help with both of these.
CodePen is a place where designers & developers share their code. Try going to Google and searching for “CodePen Holiday Animations” and you’ll see what we mean. If you find things you like you can usually pay a developer to adjust and implement them on your website pretty cheaply. This usually takes 3-5 hours of time per animation / special effect – meaning making your website snow could be as little as a few hundred dollars.
CodeCanyon is a website which sells prewritten scripts in a variety of languages. This is a great place to acquire WordPress plugins as well as plain HTML/CSS/JS solutions. Check out the search results for “Snowing” on their site to see what we mean! Adding these options onto your website will usually cost you the price of the software ($5 – $30) and 1-2 hours of a developer’s time to install and configure it for you.
There’s a lot of holidays out there and by extension a lot of possible animations! Here are a few common ideas we recommend:
The price varies a lot depending on your exact wants. We can add pre-built animations onto most websites usually for $300-400. We can also build custom animations for your business on request which generally costs $1000-$2000.
You might be wondering where the ROI is for investing in website animations. Sure they look cool – but how do they make you money? The answer is simple. These special effects help “set the mood” and connect with your customers. By identifying with your customers you increase the probability of them purchasing your products and services. In a nutshell this is why most major businesses decorate their storefronts for every single holiday! With this in mind here are a few tips & tricks to help you maximize your success: